Social media digital-marketing for nonprofit organisations is now becoming an important and cost effective pillar.
This kickstarting e-Course Persona Canvas module aims to help you and your nonprofit to reach higher social media engagement.
Up Your knowledge in
Nonprofit SOCIAL MEDIA
Runs from 2 January 2020 1 Module €29
About the e-Course:
1: CONTENT STRATEGY for NGO
1.1 How Content Strategy Works
1.2 Characterise Priority Audiences
1.3 Tone of Voice
1.4 Content Sources
1.5 Priority Topics
1.6 Regular Events
Module 2: PERSONA
2.1 Nonprofit Persona
2.2 Benefits of Creating Personas
2.3 Six Steps To Creating A Persona For
Module 3: CONTENT CRAFT
3.1 How to Craft a Great Tweet
3.2 Emphasis of Urgency
3.3 Effective Words That Engage
3.4 The Proper Use of Hashtags
3.5 Engage By Asking A Question
3.6 Twitter for Nonprofit
3.7 Facebook Post Writing Tools
3.8 Facebook & Top Nonprofit Social Media
3.9 Running a Nonprofit Contest
3.10 Integrate Facebook as Your 'Customer Service' Arm
3.11 Split-run Testing: A/B Testing
3:12 Instagram for NGO
3:13 LinkedIn for NGO
3:14 YouTube for NGO
Module 4: IDEAS FOR NONPROFIT
Inspiring Ideas for Nonprofit Content
Module 5: ANALYTICS OF YOUR NGO
Monitoring, Analysis, Key Performance Indicator
Module 6: KEY PERFORMANCE INDICATOR
How to Assess Key Performance Indicators
Level of the eCourse: Beginner (Or zero knowledge of social media)
eCourse is in 6 modules (Fee based, pay as you go)
eCourse is to be completed individually.
It is a self-directed and self-paced learning program.
The eCourse is accessible to anyone interested in the nonprofit organisation management and social media marketing.
The eCourse can be completed in English (at the moment).
With each topic suggestions for study are given.