Flexible
3-5 hours per module
Self-paced
English
Beginner
CARe Academy
NGO SOCIAL MEDIA
e-Learning
NGO SOCIAL MEDIA ENGAGEMENT e-COURSE: Social media and digital-marketing for nonprofit organisations is now becoming an important and cost effective pillar. These 6 modules helps you to create higher social media engagement.
NGO SOCIAL MEDIA
Up Your knowledge in
NGO SOCIAL MEDIA
Runs from 2 January 2020 Registration Opens €39
€39 Per Module
About the e-Course:
Module 1: CONTENT STRATEGY for NGO
1.1 How Content Strategy Works
1.2 Characterise Priority Audiences
1.3 Tone of Voice
1.4 Content Sources
1.5 Priority Topics
1.6 Regular Events
Module 2: PERSONA
2.1 Nonprofit Persona
2.2 Benefits of Creating Personas
2.3 Six Steps To Creating A Persona For Your Nonprofit
Module 3: CONTENT CRAFT
3.1 How to Craft a Great Tweet
3.2 Emphasis of Urgency
3.3 Effective Words That Engage
3.4 The Proper Use of Hashtags
3.5 Engage By Asking A Question
3.6 Click to Tweet
3.7 Facebook Post Writing Tools
3.8 Facebook & Top Nonprofit Social Media
3.9 Running a Contest
3.10 Integrate Facebook as Your 'Customer Service' Arm
3.11 Split-run Testing: A/B Testing
3:12 Instagram for NGO
3:13 LinkedIn for NGO
3:14 YouTube for NGO
Module 4: IDEAS FOR NONPROFIT
Inspiring Ideas for Nonprofit Content
Module 5: ANALYTICS OF YOUR NGO
Monitoring, Analysis, Key Performance Indicator
Module 6: KEY PERFORMANCE INDICATOR
How to assess Key Performance Indicators
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Level of the eCourse: Beginner (Or zero knowledge of social media)
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eCourse is in 6 modules (Fee based, pay as you go)
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eCourse is to be completed individually.
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It is a self-directed and self-paced learning program.
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The eCourse is accessible to anyone interested in the nonprofit organisation management and social media marketing.
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The eCourse can be completed in English (at the moment).
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With each topic suggestions for study are given.