Social media digital-marketing for nonprofit organisations is now becoming an important and cost effective pillar.
This kickstarting e-Course Persona Canvas module aims to help you and your nonprofit to reach higher social media engagement.
Nonprofit Digitalmarketing
Up Your knowledge in
Nonprofit SOCIAL MEDIA
Marketing
Runs from 2 October 2020 1 Module €29
e Course
1: CONTENT STRATEGY for Nonprofit/NGO
1.1 How Content Strategy Works
1.2 Characterise Priority Audiences
1.3 Tone of Voice
1.4 Content Sources
1.5 Priority Topics
1.6 Regular Events
PERSONA CANVAS
2.1 Nonprofit Persona: User vs Buyer
2.2 Benefits of Creating Personas
2.3 Nine Steps To Creating A Persona For
Your Nonprofit
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(Optional)
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ADD ON 3: CONTENT CRAFT
3.1 How to Craft a Great Tweet
3.2 Emphasis of Urgency
3.3 Effective Words That Engage
3.4 The Proper Use of Hashtags
3.5 Engage By Asking A Question
3.6 Twitter for Nonprofit
3.7 Facebook Post Writing Tools
3.8 Facebook & Top Nonprofit Social Media
3.9 Running a Nonprofit Contest
3.10 Integrate Facebook as Your 'Customer Service' Arm
3.11 Split-run Testing: A/B Testing
3:12 Instagram for NGO
3:13 LinkedIn for NGO
3:14 YouTube for NGO
ADD ON 4: IDEAS FOR NONPROFIT
Inspiring Ideas for Nonprofit Content
ADD ON 5: ANALYTICS OF YOUR NONPROFIT
Monitoring, Analysis, Key Performance Indicator
ADD ON 6: KEY PERFORMANCE INDICATOR
How to Assess Key Performance Indicators
About the e-Course:
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Level of the e-Course: Beginner (Or zero knowledge of social media and digitalmarketing)
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e-Course is in 6 modules (Fee based, pay as you go)
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e-Course is to be completed individually
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It is a self-directed and self-paced learning program.
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The e-Course is accessible to anyone interested in the nonprofit organisation management, nonprofit's digital and social media marketing
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The e-Course can be completed in English (at the moment)
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With each topic suggestions for study are given
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Certification of participation will be given
