Social media digital-marketing for nonprofit organisations is now becoming an important and cost effective pillar.

This kickstarting e-Course Persona Canvas module aims to help you and your nonprofit  to reach higher social media engagement.

Nonprofit Digitalmarketing

Up Your knowledge in

Nonprofit SOCIAL MEDIA

Marketing

CARe Academy

NONPROFIT 

DIGITALMARKETING

e-Learning

Runs from 2 October 2020                    1 Module                      €29

e Course

        1: CONTENT STRATEGY for Nonprofit/NGO

        1.1 How Content Strategy Works

1.2 Characterise Priority Audiences
1.3 Tone of Voice
1.4 Content Sources
1.5 Priority Topics
1.6 Regular Events

 

PERSONA CANVAS
2.1 Nonprofit Persona: User vs Buyer
2.2 Benefits of Creating Personas
2.3 Nine Steps To Creating A Persona For

Your Nonprofit
 

(Optional)

ADD ON 3: CONTENT CRAFT
3.1 How to Craft a Great Tweet
3.2 Emphasis of Urgency
3.3 Effective Words That Engage
3.4 The Proper Use of Hashtags
3.5 Engage By Asking A Question
3.6 Twitter for Nonprofit
3.7 Facebook Post Writing Tools
3.8 Facebook & Top Nonprofit Social Media
3.9 Running a Nonprofit Contest
3.10 Integrate Facebook as Your 'Customer Service' Arm
3.11 Split-run Testing: A/B Testing
3:12 Instagram for NGO
3:13 LinkedIn for NGO
3:14 YouTube for NGO


ADD ON 4: IDEAS FOR NONPROFIT

Inspiring Ideas for Nonprofit Content


ADD ON 5: ANALYTICS OF YOUR NONPROFIT
Monitoring, Analysis, Key Performance Indicator

 

ADD ON 6: KEY PERFORMANCE INDICATOR

How to Assess Key Performance Indicators

About the e-Course:

  • Level of the e-Course: Beginner (Or zero knowledge of social media and digitalmarketing) 

  • e-Course is in 6 modules (Fee based, pay as you go)

  • e-Course is to be completed individually

  • It is a self-directed and self-paced learning program.

  • The e-Course is accessible to anyone interested in the nonprofit organisation management, nonprofit's digital and social media marketing

  • The e-Course can be completed in English (at the moment)

  • With each topic suggestions for study are given

  • Certification of participation will be given

Certificate of Participation
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