CARe Academy

NGO SOCIAL MEDIA

e-Learning

Social media and digital-marketing for nonprofit organisations is now becoming an important and cost effective pillar.

These 6 modules aim to help you to create higher social media engagement.

NGO SOCIAL MEDIA

Up Your knowledge in

NGO SOCIAL MEDIA

Runs from 2 January 2020                    6 Modules                    €39/module

About the e-Course:

Module

        1: CONTENT STRATEGY for NGO

        1.1 How Content Strategy Works

1.2 Characterise Priority Audiences
1.3 Tone of Voice
1.4 Content Sources
1.5 Priority Topics
1.6 Regular Events
 

Module 2: PERSONA
2.1 Nonprofit Persona
2.2 Benefits of Creating Personas
2.3 Six Steps To Creating A Persona For

Your Nonprofit
 

Module 3: CONTENT CRAFT
3.1 How to Craft a Great Tweet
3.2 Emphasis of Urgency
3.3 Effective Words That Engage
3.4 The Proper Use of Hashtags
3.5 Engage By Asking A Question
3.6 Twitter for Nonprofit
3.7 Facebook Post Writing Tools
3.8 Facebook & Top Nonprofit Social Media
3.9 Running a Nonprofit Contest
3.10 Integrate Facebook as Your 'Customer Service' Arm
3.11 Split-run Testing: A/B Testing
3:12 Instagram for NGO
3:13 LinkedIn for NGO
3:14 YouTube for NGO

Module 4: IDEAS FOR NONPROFIT

Inspiring Ideas for Nonprofit Content

Module 5: ANALYTICS OF YOUR NGO
Monitoring, Analysis, Key Performance Indicator
 

Module 6: KEY PERFORMANCE INDICATOR

How to Assess Key Performance Indicators

• Level of the eCourse: Beginner (Or zero knowledge of social media) 

• eCourse is in 6 modules (Fee based, pay as you go)

• eCourse is to be completed individually.

• It is a self-directed and self-paced learning program.

• The eCourse is accessible to anyone interested in the nonprofit organisation management and social media marketing.

• The eCourse can be completed in English (at the moment).

• With each topic suggestions for study are given.